Customer service is important for any business. Without customers, you have no business. While you may think you are doing everything to make your customers happy, there are some areas you may be ignoring. If you would like to learn more, check out these three tips for better customer service.

Make It Easy for Them to Contact You

Naturally, you want to be able to communicate with your customers, so you can sell them products and/or services. However, it's also important to ensure your customers can contact you with ease. Customers won't be happy if they have to jump through hoops to find out how to contact you, so make sure all your contact information is provided on your website, at the physical location, on your social medial platforms, etc.

In addition, whatever form of communication you use, follow through. Many businesses start social media profiles but don't know how to use them correctly and/or they may use them infrequently. This can be frustrating to customers who contact the social media account for help and then wait hours or days for a response.

If you won't be able to offer fast, effective feedback via your social media account, let customers know social media is not the place to ask questions and direct them to where they can ask questions or lodge complaints. However, ideally, you want to offer multiple ways for your customers to reach you because everyone has their own preferences. For example, an elderly woman may prefer to call, but a young adult may prefer social media.

Show You Care and Want to Help

Once you are helping a customer, regardless of the medium, let them know you care and want to help with whatever issue they have. In most cases, a great way to start is with good empathy and listening skills, especially if the customer is calling to complain. Without interrupting, give them a chance to tell their story, and when they finish, acknowledge the problem and their feelings.

This will help create a rapport with your customer, and the customer will really feel like you care. As a result, they may be more willing to work with you to fix the problem instead of choosing a competitor and leaving your company a terrible review.

In addition, if you notice a mistake or make a mistake yourself, admit it and explain to the customer how you will fix the problem. If you don't know the answer to a question, don't be afraid to admit you don't know and find someone who can answer the question. Other tips include following up, acting human, collecting customer feedback, etc.

Offer Seamless Transition From Text to Email

One of the most frustrating things for customers is inconsistency. In the past, this wasn't always an issue because the only way to contact a company was via phone calls. However, thanks to the internet, customers can call, text, email, chat, send messages, etc. to communicate with your business.

However, even if your business offers multiple forms of communication, they may not be seamless. For example, a customer emails your company about a complaint. Still unhappy, they call your company to check about their complaint. Without seamless transitions, the customer service representative taking the call may have no information about the email. As a result, the customer will have to repeat everything, which will likely irritate them further. With a seamless design, your representatives will be able to see all communications to better understand the customer and their needs.

Making your customers happy is the best way to grow your business. Satisfaction and the feeling of appreciation will make customers want to keep coming back to you. If you would like to learn more, or if you are ready to take your customer service to the next step, contact companies like Rake to find out more about Omnichannel chat services.

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